Principal Marketing/Public Relations Representative
THIS IS A LIMITED POSITION
The Port of San Diego's Marketing & Communications Department is seeking a Principal Marketing/P.R Representative to handle coordination of strategic marketing and media planning efforts. The ideal candidate is an experienced media buyer with in-depth knowledge of marketing, branding, creative production and community outreach practices along with the ability to maneuver in and out of any of those roles on any given day to support a small, highly productive multi-faceted team. Tasks will involve planning, buying, trafficking, reconciling and reporting on Port media campaigns. Strong analytical skills are necessary for this role, along with strategic thinking.
The Principal Marketing/Public Relations Representative is a multiple position classification with an emphasis in either Business Development & Marketing or Corporate Communications.
Business Development & Marketing emphasis – Under direction, plans, supervises, organizes, evaluates and participates in the work of the Business Development & Marketing Department to enhance the image and economic well-being of the San Diego Unified Port District (District) and key constituents; provides professional assistance and guidance to managers and staff on marketing programs and strategies. Oversees ad agency day to day operations and budgets. Interacts with tenants and community organizations to represent the District and the District's interest in the visitor service and maritime industries; and performs related duties as assigned.
Corporate Communications emphasis - Under direction, plans, supervises, organizes, evaluates and participates in the work of the Corporate Communications Department; assists in planning organizing, developing and implementing a comprehensive communications, community services and public and media relations program for the District; provides professional assistance and guidance to managers and staff on communications, community services, public affairs and media relations matters; and performs related duties as assigned.
Principal Marketing/Public Relations Representative (Business Development & Marketing emphasis) is responsible for supervising and participating in the activities and operations of the District's marketing plans, programs and strategies to assist in enhancing District revenues through increased patronage of the District's waterfront tenants, heightening public attendance at special events on District properties, increasing cruise passenger ship calls and increasing overall travel and tourism commerce at the District. In carrying out marketing strategies and program initiatives, the incumbent develops and promotes marketing partnerships with key stakeholders and enters into collaborative marketing and promotion relationships to achieve overall objectives. Incumbents are responsible for a broad scope of work requiring the exercise of creativity and seasoned judgment, initiative and acumen in effectively integrating perspectives and efforts of internal and external stakeholders.
Principal Marketing/Public Relations Representative (Corporate Communications emphasis) is responsible for supervising and participating in the activities and operations of the Corporate Communications sections, including internal and external community outreach efforts and public relations and media relations functions. Incumbents manage assigned professional and support staff and are responsible for proactively generating public and media awareness and understanding of the District's activities and programs and serve as a key spokesperson and contact for the District for media and public inquiries, often entailing high-visibility and involving sensitive and complex issues. Incumbents also plan, manage, coordinate and execute a variety of community outreach programs to promote a strong District presence in the community at-large. Incumbents are responsible for a broad scope of work requiring a great degree of independent judgment and discretion, broad professional knowledge and experience and an ability to effectively and professionally communicate and maintain composure in tense situations.
Essential Duties and Responsibilities
The following statements are intended to describe the general nature and level of work performed by people assigned to the marketing emphasis of this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
1. Plans, supervises, and evaluates the work of assigned staff; with staff, develops, imple¬m¬ents and monitors work plans to achieve departmental mission, goals and performance measures; supervises, participates in developing plans, policies, systems and procedures applicable to department responsibilities; participates in development of the department's budget.
2. Plans, organizes, directs and evaluates the performance of assigned staff; establishes performance requirements and personal development targets; regularly monitors performance and provides coaching for performance improvement and development; recommends disciplinary action, up to and including termination, to address performance deficiencies, in accordance with federal, state and local laws and regulations, District Personnel Rules and Regulations, policies and labor contract provisions.
3. Plans, organizes, manages and oversees implementation and execution of approved marketing goals, objectives, plans, strategies, policies, standards and messages, including marketing programs that support Port tenants; makes presentations to staff, management, tenants and others to educate them regarding marketing plans and to encourage participation and buy-in.
4. Plans, directs and manages specialized cruise ship and press marketing programs; serves as District representative, establishes and maintains effective working relationships with key marketing contacts, including cruise ship executives, travel writers and other targeted media, as well as potential marketing partners; selects cruise ship and other industry trade shows and conferences for District marketing representatives to attend and oversees participation in or participates in shows; plans, organizes and directs execution of media familiarization trips; serves as contact for media inquiries and gives media interviews; builds liaison with strategic marketing partners and identifies and implements plans to collaborate on marketing issues.
5. Plans, organizes, manages, integrates and executes or oversees development and implementation of assigned marketing and special events; presents concepts, ideas and plans to stakeholders; selects, oversees and negotiates agreements with vendors that provide event services, equipment and supplies; directs and oversees event logistics, develops contingency plans and makes adjustments as necessary; makes determinations regarding publicizing and advertising events. Assists in developing and managing the implementation of community, public and media relations goals, objectives, plans, strategies, policies and standards; provides professional advice and assistance to senior management on communications, community relations and related matters; develops and recommends communications and community relations strategies and key messages in marketing and public relations efforts.
6. Represents the District or the department in a wide variety of high-visibility civic, community, tourism, cruise line and professional organizations and associations; communicates District activities and position on issues and activities; identifies and commits to appropriate action/follow-up on behalf of the District; works with District management to address issues and requests; as requested by civic or community organizations and others, makes public presentations, including speeches and audiovisual presentations or ensures that District is represented at events.
7. Provides expert professional guidance and support to senior management, District divisions and tenants on marketing issues and strategies; analyzes situations and provides strategic marketing advice regarding various activities and projects of the District and its tenants.
8. Authorizes media vehicles and expenditures for advertising; directs development of advertising concepts and messages; directs, manages and oversees the work of the external
advertising and public relations firms and develops, negotiates and administers applicable contracts.
9. Provides leadership and works with staff to create a high performance, service-oriented work environment that supports the District's mission, objectives and service expectations; provides leadership and participates in programs and activities that promote workplace diversity and a positive employee relations environment.
10. Serves as official media spokesperson for the District and responds to public and media inquiries on a variety of issues; responds to or arranges for responses to media inquiries, ranging from the routine to sensitive and complex; researches issues and defines or proposes responses to promote a positive image of the District; gives media interviews.
11. Develops, proposes and takes proactive steps to inform the media and key contacts about the District; builds positive relationships with the media and other key contacts; identifies issues, projects and plans that can be used to build positive images with key public groups; develops concepts and story ideas; supervises or writes, edits, produces and distributes approved news releases, articles and fact sheets; determines appropriate distribution and follows-up with sources as necessary; pitches events to media; serves as District contact for news releases and media advisories to provide additional information and expertise; oversees activities of public relations firms and reviews news releases, media kit information and articles for accuracy; writes promotional and advertising copy.
12. Supervises and participates in the activities and operations of the Internet and Intranet web section; works with managers from District departments to assess and identify project needs and plans and to verify project scope and expectations; oversees implementation of approved Internet and Intranet projects; reviews and approves site enhancements; edits content, as appropriate.
13. Supervises development, production and distribution of public relations and communications materials, including brochures, internal and external publications and promotional videos; creates concepts to meet District goals and objectives; writes or obtains content from a variety of sources and edits and revises; supervises and monitors performance of graphic artists, printers and videographers to ensure timely and cost-effective development and production; monitors and finds opportunities to increase distribution or visibility.
14. Provides professional communications, community services and outreach assistance, guidance and support to District officials and divisions; analyzes internal and/or public relations implications and provides strategic public relations advice on a variety of issues and projects; acts as speechwriter for Commissioners, including speaking points, speeches, proclamations and resolutions for public presentation; attends social, trade and civic functions to promote the District's services.
15. Serves as District representative in hosting dignitaries; plans, organizes and conducts special briefings and tours; determines appropriate speakers or individuals to represent District and schedules and organizes participation; selects appropriate gifts; develops and conducts formal presentations and responds to inquiries regarding a wide range of District operations, activities, history and design.
16. Plans, organizes and participates in the activities of the Speaker's Bureau; schedules presentations and arranges for speakers; drafts presentations for speakers; creates and delivers public presentations on behalf of the District to a wide range of community, civic, trade and other organizations.
17. Manage marketing and fee for service program of work, keep the program current and represent the best interest of the District.
18. Support District events with expertise and hands on expertise as needed.
19. Support and guides Waterfront Activation efforts as needed.
1. Plans, manages and directs the development and maintenance of the District's marketing website; provides oversight, guidance and approval in the development, production and distribution of marketing, sales and presentation materials, including brochures and promotional videos.
2. Oversees development and implementation of corporate identity program.
3. Directs and oversees administration of financial assistance, fees for service and sponsorship agreements and programs.
4. Supervises the activities and operations of the park permitting section; ensures that all District guidelines are complied with in the issuance of park permits.
5. Assists in developing and administering the division budget; participates in budget review sessions and incorporates revisions; evaluates the need for changes in budgetary allocations during the fiscal year.
6. Represents the District or the department in a wide variety of internal committees, as well as high-visibility civic, community and professional organizations.
Education, Training and Experience:
Graduation from a four-year college or university with a major in marketing, public relations, communications, business administration, or a closely related field; and at least four years of progressively responsible marketing, sales, public affairs, public information or closely related experience or graduation from high school or G.E.D. equivalent and six years of progressively responsible marketing, sales, public affairs, public information or closely related experience. Time served as a District Intern counts towards the years of experience.
Licenses; Certificates; Special Requirements:
A current, valid California Class C driver's license at time of appointment and maintained at all times thereafter in order to operate a vehicle on District business.