This week on the Election University Podcast, our hosts Jason Bennett and Reiny Cohen close down taking the pod on the road to the American Association of Political Consultants’ Pollie Awards in Nashville! Our hosts kick off the final of three episodes at the Pollie’s with the latest segment of Campaign Tools Review. Up this week is CampaignGrid Direct, a voter-targeted digital advertising service. Joining us to discuss this revolutionary tool is Jordan Lieberman, President of Audience Partners Political and Public Affairs and founding partner of CampaignGrid.

In the eight years since joining the targeted advertising space, Jordan has seen the field drastically expand and change. As the cookie-driven advertising world got stronger, Internet providers and web browsers responded with new ad-blocking tools, making advertising increasingly complicated for consumers. CampaignGrid Direct helps navigate the ever-changing world of advertising to provide a self-serve platform for candidates to reach their desired audience, regardless of their location, political affiliation, or the size of their race.

Our hosts will walk us through the CampaignGrid ad-buying process, evaluate the utility of this tool, and work to de-mystify the confusing world of digital advertising. Whether you’re regularly running digital ads for your business, running a campaign, or just wondering how Facebook knows your political interests, this is an episode you won’t want to miss!

You can learn more about Campaign Grid Direct and start sending your ads today at CampaignGriddirect.com. You can also learn more about Jordan and his work at Audience Partners Political and Public Affairs by following him on twitter @Jslieberman or connecting with him on Linkedin.

So listeners, we want to know what you think! Have you used CampaignGrid Direct for your campaign or business? What was your experience? Are you still baffled by the algorithms and art/science of audience-contact? What other tools have you used to reach your voters or consumers? What campaign tool should we review next? Let us know what you are up to and your thoughts about this podcast by emailing us at podcast@ElectionU.com or leave a note in the comment section below.

You can listen to the show right here on the EU website or by subscribing in iTunes, Apple Podcasts, GooglePlay, Spotify, Stitcher, Soundcloud, iHeartRadio, and more! If you do subscribe, please leave us a rating and review. We love the feedback and we read every one! If you'd like to hear a particular topic on our podcast, please email podcast@electionu.com. As always, thanks for listening!