Every campaign season, political ads saturate the airwaves. Though they may make Jeopardy-watchers and Hulu-streamers groan, video advertisements are pervasive and effective. TV and digital ads capture the attention of thousands of potential voters and just might make the difference in your campaign. But if you are on a very limited budget, how much should you really spend on digital, TV, or mail? Should you invest in professional video services or simply enlist your nephew and his iPhone?

Before you get filming, listen to our Election University Podcast advice on how to make the most of video on a budget. In this episode, our hosts Jason Bennett and Reiny Cohen interview video guru John Rowley. John operates CounterPoint Messaging, a strategy and digital consulting firm with a win rate of over 87% for Progressive campaigns. With about 30 years and hundreds of successful campaigns under his belt, John shares his tips for storytelling, producing quality DIY campaign videos, and buying ads.

Ready to get started? Get some inspiration for your next campaign video by checking out some of John’s work with CounterPoint. For good examples of storytelling, watch the campaign videos of Randy Bryce-WI-1 (“Iron Stache”) , Amy McGrath- KY-6 (“woman in the airforce”), and Suneel Gupta- MI-11.

Listeners! We want to hear from you! Are you ready to delve into digital? What’s your strategy to create video content for your campaign? Do you have a favorite campaign ad or video shooting tip you’d like to share with our listeners? Leave a note in the comment section below or email your questions and comments to our hosts at podcast@ElectionU.com.

You can listen to the show right here on the website or by subscribing in iTunes, Apple Podcasts, GooglePlay, Spotify, Stitcher, Soundcloud, iHeartRadio, and more! If you do subscribe, please leave us a rating and review. We love the feedback and we read every one! If you'd like to hear a particular topic on our podcast, please email podcast@electionu.com. Thanks for listening!