Episode 6 - What Do You Mean Persuasion Tactics Don't Work?
In this controversial episode, hosts Jason Bennett and Reiny Cohen interview Stanford political scientist and researcher David Broockman about traditional campaign tactics and shortcomings.
David Broockman, currently an assistant professor of political economy at the Stanford Graduation School of Business, has authored research for nearly ten years on electoral strategy and its impacts on public opinion. His journal articles include topics ranging from the representation of polarized politicians to field studies on reducing transphobia through door-to-door canvassing. His recent journal article, “The Minimal Effects of Campaign Contact in General Elections: Evidence from 49 field experiments” was reported on by the Huffington Post, setting the world of “political elites” into a near frenzy over campaign strategy. Our hosts dive in with David to break down the study’s findings, the exceptions and assumptions, and attempt to illuminate what exactly is the best way to persuade voters and win your campaign.
The full journal article on “The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments,” its replication data, slides, and SSN brief can be accessed on David’s personal website, davidbroockman.com You can access more of David Brockman’s work on Google scholar here.
Special thanks to David Broockman for speaking to us this week on the Election University Podcast. Listeners, we want to hear from you! Tell us what you think about David Broockman’s study. Are you ready to invest in groundbreaking campaign research? What are your creative ideas for reaching voters? Leave a note in the comment section below or email your questions and comments to our hosts at podcast@ElectionU.com.
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